All Stars Guest Post – Ray – Keeping in Touch

Today I would like to introduce you to Ray. I met Ray through Philofaxy and together we have developed a suite of diary inserts for Filofax organisers.  Ray recently joined the ‘Philofaxy All Stars’ a team of bloggers that are touring around different blog sites, posting a varied menu of posts on various topics, not just about Filofax. 

Please visit Ray’s blog – My Life All in One Place

How many people are there in your life who you’ve known well at some point, but drifted away from or out of touch with? If you’re like most people, you will have many lost friends and lost acquaintances, many of whom you now miss.

Perhaps your job involves managing relationships and there are customers or business partners you know you have neglected from time to time.

Whether we want to keep in touch with people for personal or business reasons, it’s really easy to let people slip away from us. The main reasons are apathy and lethargy; we don’t care enough, and we’re too lazy. Paradoxically, the more secure we feel about a person’s friendship (or a customer’s loyalty), the less effort we’ll take in staying in touch when distance divides us.

Eventually, we’ll realise we’ve drifted away from that person, and we’ll feel sad or business might suffer. But by then, it is difficult and embarrassing to suddenly call or write again after all this time. Furthermore, the person may have moved somewhere else. Perhaps they’ve been so upset about our heartless treatment of them that an approach now would be unwelcome. It would be even more tricky if it were a business contact we’d neglected for all this time, and the reason we now want to get in touch is that we need their help.

If this is starting to ring a few bells for you, then you need to take action now in two directions. Firstly, you need to design a KIT (‘Keeping in Touch’) system to make sure this doesn’t happen in future. Secondly, you might need to plan an ER (‘Emergency Repair’) strategy to re-establish contact where it has already been lost.

Let’s look first at the KIT system. To operate it effectively, you’ll need one of the following tools:

a) a Filofax or other organisation system; or
b) a computer with a personal organiser programme; or
c) a card-index system with diary tabs or desk diary; or
d) a pocket diary and address book.

Whichever tool you use, you’ll first need to sit down and list all the people you want to stay in touch with. When you’ve done that, decide for each person how often you think contact would be appropriate. When I say ‘contact’, this could be any form of communication, such as:

  • a phone call
  • an email
  • a postcard or letter
  • a greeting card
  • a face to face meeting

For some friends or business contacts you might feel that once a month is the right amount of contact; for more peripheral acquaintances you might settle on once every quarter, or every six months.

So, now you have a list which might look, in part, something like this:

  • Judith Lane 1m
  • Kerry Leaver 6m
  • John Marshall 1m
  • Sam Masters 1m
  • Jill Merry 3m

Now, you simply have to make up a diary entry for each person on the list. Spread the names out widely, so that the first contact for each of them happens within – say – two months. Put no more than 3 or 4 names down for any one day, and try to keep one or two days every week free. This means that keeping in touch won’t become too arduous, and the free days mean that if you miss day or two, you’ll have put time aside to catch up.

If you have a PC or personal organiser with a repeating to-do function, you can programme in the monthly repeat or six monthly repeat automatically, but if you are using a paper system, make your entry look like this:

  • NC: Judith Lane (1m)

‘NC’ stands for ‘Network Contact’, and this prefix makes the entry stand out from other appointment data or to-dos you may have in your diary. After the name, in bracket, remember to put the frequency of contact you chose for this person. This way, as soon as you have initiated a contact, you can cross through the entry, and make a new one in one month’s time which looks exactly the same.

I use a Filofax diary for this purpose and write my entries on Post-It Note index tabs, which I can move easily from one period to the next as I complete my KIT activities.

Depending on the nature of the ‘contact’ you make, it might be advisable not to delete the entry or move the sticky just yet. For instance, if you telephone and leave an answering machine message, you might not want to get rid of this month’s NC entry until the call is returned or until you try again another day and actually make contact.

And do try to vary your KIT activity. If you call a person this month, then when the NC record next appears for that person, send a card or an email instead.

When you get to an NC entry where you have recently spoken to or received a call from the person, feel free just to rediarise without initiating another contact. The purpose of this system is to keep in touch, and if that is happening already, then there’s no need to go overboard!

When you start working your KIT system, you will notice that strange things start to happen. Before long, people will be calling you more regularly, meaning you need to undertake less contact activity yourself. Also, you will find that when you call people for no real reason, they often say, “I was just thinking of you, because…” and then relate some opportunity that you can benefit from. If you hadn’t have called, you’d never have known.

So, with your KIT system in place, you might want to consider an ER strategy, to rescue those atrophied relationships. One thing to remind yourself straight way is that it takes two people to lose touch, so don’t shoulder all the guilt.

The only effective way to re-establish contact is to get on the phone, pick up a pen, or go to the computer and be honest. Say or write something like this:

“I feel bad that we haven’t spoken so long, and I miss your friendship. I’d really like to re-establish regular contact.”

What can sometimes smooth the way is to add an apology, like this:

“I am so sorry I haven’t tried harder to keep in touch with you these past years.”

Don’t make an excuse at this point, just offer the simple apology. Almost without fail, your contact will respond with a similar apology and insist on shouldering his or her share of the blame.

Once this is out of the way, it’s time to set the foundation for ongoing contact. The easiest way to do this is to get the other person talking, and you might ask:

 “So, what’s new in your life since we last spoke/met?”

Before long, you’ll be chatting just like in the old days.

Earlier, we spoke about the situation where you’ve lost contact with a business contact, but now need their help. However dire your need, don’t ask for that help at the first contact call, or you are likely to be labelled a user cut off forever! Try to leave it for the second or third contact, but if it really is very urgent, call a couple of days after first contact.

So that’s the system. Using KIT and ER together will ensure you can maintain a wide personal or business network without it feeling like a lot of work.

Thank you Ray, some very useful tips for all of us I’m sure. You can catch up on the rest of the ‘All Stars Tour‘ here. 

 

Digital SLR simulator

So you have bought a new digital SLR and you want to get the most out of it. But to do this you have to understand all about the various settings. So how about this simulator I came across on the web.

There’s a useful explanation on the website and there are also apps for the iPhone, iPod Touch and the iPad, very handy…

Blogger Comments Problems

I’ve occasionally heard of people not being able to comment on Philofaxy, but until tonight I was unable replicate the symptoms. By talking to one or two users about what exactly the blog was or wasn’t doing, I got a few ideas.

In the past I’ve suggested people trying different browsers this has been with mixed results. So tonight starting with Firefox I was able to go to another blogspot blog and get it to not allow me to comment repeatedly, and then after trying various things discover what it was that was stopping me commenting. I won’t go through the experiment in detail, just go through the cure…

The problem lies around allowing 3rd party cookies, if you don’t allow 3rd party cookies to be downloaded to your machine then blogger (blogspot.com) will not let you add a comment to a blog because it doesn’t let you log in to your Google (or other) accounts.  I found that allowing 3rd party cookies cured the problem.

In Firefox I was able to still disallow 3rd party cookies but I then added an exception to allow the cookie from blogger.com this then allowed me to post comments ok.

In Preferences, Privacy:

Click on Exceptions:

 

Next I tried Google Chrome, again allowing 3rd party cookies and it allowed me to comment, but for some reason I’ve not discovered yet even allowing the cookie from blogger.com still wouldn’t let me comment, so some more work is required on Chrome to fully understand why the fix doesn’t work.It appears that I’m being logged out each time which I think is the symptom of the problem, allowing 3rd party cookies though and the problem disappears!

To get to the settings you have to go in to the advance settings:

Click to enlarge

On Safari, you can’t add exceptions, but under certain circumstances that setting didn’t seem to make any difference as long as I allowed popups on websites. How bizarre is that! So again more work on Safari to fully understand how it works.

So my advice at the moment is if you want to block 3rd party cookies, then use Firefox

All tests carried out on a Mac, although I believe the results will be the same on all Operating Systems.

It is ok I know my way there I have been before

I have spent this weekend in London for a Philofaxy meet up, as usual we met at Tate Modern an area I have got to know quite well.

During my years of working for the Radiocommunications Agency (1985-2004) I visited London for meetings about once a week I suppose. So it was like going back in time this weekend when I found myself using the Jubilee line to travel to Canary Wharf to go out for a meal at a hotel near by.

I knew the hotel quite well from the days when RA was based at South Quay 3. But when I emerged from the station although some of the buildings looked familiar there new buildings now on the skyline. Where there once used to be a foot bridge there was now a new building! But I found my way there ok.

Sunday morning saw me going to Waterloo station to buy some stationery, but they are rebuilding the concourse the WH Smiths that used to be near to the clock has disappeared! So I crossed the river to The Strand and got what I needed there.

Walking back to my hotel this evening I passed New Kings Beam House (NKBH) which used to also be known as Sea Containers House. NKBH as we called it was home to RA after the 1996 IRA bombing of South Quay, it is being refurbished at the moment and no doubt will see another change of name and inhabitants

So just because you have been there before, it doesn’t mean that it will still be the same in 6, 12 or 18 months time.

London though never seems to stop it is busy everyday of the week. I am just glad I will be sleepy rural France during the London 2012 games this summer.

 

Filofax Blogging Tips

Most of the following tips also apply to blogging in general, but most Filofax bloggers come to blogging for the first time. I’ve learnt by trial and error and by reading other peoples blogs to get ideas and I have tried out some ideas of my own.

Name

What you call your blog is very much a personal decision. However, I would suggest that you don’t make the name too long or too similar to other similar blogs. Looking down my list of blogs on my ‘watch’ list there are a lot of ‘Filo’ blogs already.

Design

Keep the design of your blog simple, I see some horrible designs whilst I hunt around the inter-webs. Yes design and beauty are a very subjective thing, but don’t get carried away with the fonts I tend towards using a simple serif font for titles but a san-serif font for the text, that’s the bit your user will be reading most. Try to keep the number of fonts you use to no more than say three, any more and it just looks amateurish.

Sidebar

The sidebar on your blog is the place to put things to help the user find their way around your site and to help them to get back to your site. I try to put ‘subscribe/follow me’ type things towards the top of the side bar, with navigational things next and anything else towards the bottom. Don’t make it so long that it requires a 1500 word post before anyone ever scrolls that far down the page before they find your subscribe by email sign up box.

Footer

I prefer not to put important things in the footer of the site people often never see it.

Posts

When you are writing those first few posts you will be trying to do something new or different, don’t get carried away, short brief and to the point posts get the message across and often I find the ones I rush off in a few minutes flat get more comments and visits than the ones I spend days researching and run to 1000 words or more. Free For All Tuesdays are a case in point, I often struggle to think what to say to introduce these with… one recently nearly went out on line with only the word ‘Blah’ in it!  Yet these posts get dozens of comments and thousands of page views…

With a Filofax post the more photos you include the less you will have to write. So make those pictures nice and clear, well lit, preferably take them on a decent digital camera in natural light. May be on a table outside on your patio, or on your desk below a well sun lit window. Make sure the photos are in focus. Don’t be tempted to get close to the subject, stand back, and make sure you don’t shadow the picture. You can crop the photo afterwards to ‘zoom in’ on your Filofax. If photography isn’t your art then ask a friend who is to do some photos for you. This Philofaxy post might also give you a few more tips:

Check your writing for typos, grammar, spelling before you publish it. Again your style is important and the style you write in whilst it is subjective can be the thing that makes your blog appealing to others. I for instance always try to have a light-hearted approach to the topics, slipping in the odd bit of humour here and there. Mainly poking fun at myself, if you can make people smile it always helps.

Make sure your work is your own, please don’t go on a Copy and Paste extravaganza or pinch photos from other sites… you will be found out!

Frequency of posts

This is a difficult one to tackle, people often start with a great deal of enthusiasm and post a dozen posts one after another and then their work rate slows down. Try to do it the other way around, build up the frequency of posting. May be one every month, one every two weeks, one a week, two a week etc. But if you plateau at say one every two weeks, don’t panic continue at that rate it is fine. People will expect to see a post at that sort of frequency and will return or expect a post every couple of weeks. Doing a post every day is quite intensive… believe me!

Use the scheduling facility on your blog to be able to write ahead of publishing time, so if you get 5 different blog post ideas you can write them whilst they are fresh in your head and then meter them out one at a time at your normal blog post frequency.

Comments

Respond to comments on your blog it encourages people to return if they think you are taking notice of what they say.

Getting noticed

Make sure Google can find your site, which means you can’t keep it private. In Blogger you will find the privacy setting in Settings, Basic, Visibility to Search Engines.  In WordPress, Settings, Privacy, and you want the radio button next to Allow search engines to index this site. ‘ticked’

If you are a Filofax Blogger then you need to contact Philofaxy and get them to include your posts on their ‘watch list’, this will ensure you suddenly have a few hundred people trampling around your site, poking around it and hopefully reading and coming back to your site…

Philofaxy likes to discover new Filofax blogs and stealthily add you to their ‘web finds’ posts without you knowing about it and it is only when you look at your stats and you suddenly see this massive spike and you think WTF did that….

Get your blog on Twitter even if you aren’t on there yourself. Use a site like Twitter Feed to automate the posting of ‘Tweets’ that link back to your new blog posts from the RSS feed.  Twitter Feed can also post to your Facebook time line as well.

Stats

When you want to build an audience, there’s nothing worse than ‘talking’ to yourself. If you want to know how big your audience is, you need something to measure how many people visit your site and also how many return to your site at a later date and whilst they are on your site find out what they are reading.

Blogger (blogspot) includes some simple stats on their blogs, but you can do better. Likewise so does WordPress. But if you want to get serious about measuring the impact any change to your blog has or to see what sort of rate your audience is growing at, they get yourself a Google Analytics Account

Once you have set up the account with your blog URL etc. It’s a simple case in the case of Blogspot blogs of adding the Analytics ID: UA-13088822-1 to the Google Analytics setting in ‘Settings’ ‘Other’ in the new layout on Blogspot.   In WordPress get the Google Analytics Plug-in and authorise the plug-in to use your analytics account.

Then you have to be patient and wait whilst the stats start to build up and you can then have a benchmark to work from.

Guest posts

If you don’t want to venture in to having your own blog then why not offer to post as a Guest Blogger on one of the established Filofax blogs, there are plenty to choose from these days.

If you are running your own blog, also invite existing bloggers to guest post on your blog in return for a guest post on their blog, this will also work as a link exchange for both of you and should bring you more visitors.

Disclosure

If you are reviewing items or recommending items on your blog then you should give a disclosure some where in the post and may be on the site as well, to indicate that you have been sent the item by the company to review and you haven’t spent your own money to purchase the item. This I believe is law in the USA and possibly other countries.  If you bought it yourself then again it is advisable to include this fact. It just keeps things neat and tidy. Nickie over at Typecast has a ‘Disclosure’ page that is worth reading

Linking back

Once your blog gets established it’s worth encouraging people to link back to you. Philofaxy have a ‘Grab the code’ box at the foot of the side bar, this was quite easy to design, and it allows people to put some HTML code in to a widget in their own side bar to say ‘We like Philofaxy’ people clicking on the badge then come through to the blog. Interestingly sites that have this badge on them feed in readers that read more pages than people that arrive at the site either from Google or as a direct link.

Finally

This is just a start, but hopefully a good start to your blogging experience. The essential thing is though to enjoy your new challenge, listen to what people say and learn from experience.

Enjoy.